Story

Sustainable bedding made with tradition and passion

A good night's sleep is not a matter of chance. It is the result of experience, care, and true craftsmanship.
Since 1917, Richard Behr & Co. has stood for high-quality, sustainably produced bedding – developed and manufactured with the knowledge gained from over four generations of family history.

What began as a family business in Hamburg has grown into the European market leader for naturally filled bedding. But one thing has remained unchanged throughout all these decades:
Our goal is to help people achieve better, healthier, and more restful sleep.

The key to optimal sleep lies in the details. That's why we manufacture most of our duvets and pillows in-house. From the selection of materials and filling to the finishing, we oversee every step.

This is how bedding is made that:

  • promote a pleasant sleeping environment
  • adapt ergonomically to the body
  • durable, skin-friendly and easy to care for

Our products can be found at ALDI, JYSK, OTTO Versand and many other renowned retail partners – and in millions of bedrooms across Europe.

Our vision - Sustainable sleep

Our vision is simple and at the same time our daily motivation:
Everyone should sleep in a bed that is good for them and good for the planet.
That's why we develop sustainable and climate-neutral bedding that is manufactured under fair and responsible conditions. We place great emphasis on high quality, ergonomic sleeping comfort, and a pleasant sleeping environment.

Our mission - to make healthy sleep accessible to everyone

In the next ten years, almost everyone will replace their bedding at least once.
Our mission is to use this moment – for better sleep and more conscious decisions.

We want to make healthy, restful sleep accessible to as many people as possible - with high-quality premium bedding as well as fairly calculated entry prices.

Always according to the same high quality and sustainability standards – regardless of price.

Our values - responsibility you can feel

What guides us is more than a promise. It is our attitude:

  • Sustainability & Climate Neutrality
  • Social responsibility & fair working conditions
  • Animal welfare & transparency

  • Highest quality & many years of expertise

These values shape every decision – from product development to the finished duvet. Because we are convinced:
Those who sleep better live better.